BİM opens second store in Laayoune

The Moroccan branch of Turkish retailer BİM has announced the opening of its second store in the city of Laayoune, reaffirming its commitment to expanding its presence in the southern regions of the Kingdom. This new opening follows the launch of its first Laayoune store in October 2022.

In a statement, BİM emphasized that the move reflects its ongoing commitment to improving access to essential consumer goods for a wide range of customers by offering high-quality products at competitive prices across Morocco.

«This opening is part of our broader efforts to enhance access to quality products throughout the Kingdom. Each new store represents an opportunity to strengthen the local economic fabric, promote social and economic inclusion, and contribute to the creation of sustainable jobs—aligned with our commitment to the communities we serve», Ahmet Fawzi Çalışkan, CEO of BİM Morocco, stated.